In today’s generation, everyone is looking for online option to sell their product or to highlight it in the market so that people get to know about it soon. As compared from the previous time the scope of online marketing has increased now a day’s. If you are having a business it’s very necessary to highlight your product, services, new schemes, offers etc, so that people can easily get to know about your product and for this marketing, it online is best. Facebook and Google dominate the online advertising space. At Smartetouch, we want to help our clients make the most of their advertising budget, so it’s important for us to understand which network is the best way to reach customers. The truth is – there is not one right answer. However, it’s important to understand the difference between both the advertising and its works on both platforms to understand what’s best for your business to reach its goals.