Digital marketing is a medium through which we can promote or sell any product or service online. These days, people do a lot of online research, whether to buy a Vastu or service, whether to buy a house or a cake, they mostly do research online through mobile or computer. Undoubtedly, the Internet plays an important role in digitizing all forums. About 70-90% of people use most of the services through digital mediums such as online shopping, ticket booking, bill payment, phone recharge, online transactions, and more. Now the question arises that what is digital marketing? Selling your services and products online through digital sources is called digital marketing, in which the internet plays a very important role. This is an effective way to reach new customers online and hence it is also called online marketing. It took a lot of time to fully implement it. In the 1980s, some initiative was taken which did not succeed. So in 190, it was tried again and digital marketing was successful. Whether it is a single trader, small entrepreneur or a big company, digital marketing helps to reach the most and right people in less time. Therefore, it is the new technology through which more people can be reached. To stay in this modern world, we must use new methods, of which there is also digital marketing which is used extensively with the help of the internet. People also have less time and have less desire and ability to discuss marketing activities. Actually, it is not easy for people to find an appointment. On the other hand, Online Marketing and Internet Marketing social networking sites enable a person to make connections with other people, while doing other activities. Given the same convenience, cost-effective and less time, the use of digital marketing is increasing day by day. Digital marketing enables both the businessman and the customer to work with the utmost convenience. People can increase sales of products and services of their business without going to market. Do anything Google and get what you want to buy. In short, digital marketing- saves time, Saves money, Increases effectiveness, Gives measurable results, and Blends buyer and seller easily. Hence, digital marketing is the only source through which better results can be brought in less time and less time. We have seen many changes in the last few years and all these changes are universal. There was a time when the product or service was sold through barter and now these days, everything is available online through the internet. The Internet has given people living in the world a wonderful platform to connect with each other, which was not possible before. The Internet is one such medium that can be used to create a good harmony through regular conversation between the seller and the customer. The effectiveness of digital marketing can be seen in the form of rapid sales of products and services. Previously, manufactured products were read in warehouses for a long time and kept rotting because they could not be sold on time. The help of offline advertisements was taken to sell the products which were very expensive and the advertisement reached only a few people. Those advertisements were not effective according to their value. These days it is not so, with the help of various search engines like Google, Facebook, YouTube etc., access is more and appropriate. The product now looks more and more to the right people. Due to online distribution, they can be immediately delivered to the right people and payments can be received online for this purpose. Therefore, no physical presence is required and all the work can be done easily through digital sources. Selling products is more effective, with a price back, convenient replacement and return policy. Digital marketing is based on a popular line – “what you see is what sells”. People are so much aware these days that no seller and businessman can disclose wrong information in this web world. With the help of cyber policies, search engines can ban false profiles if any customer or audience complains. In the future also, the business will be based on online visibility and overall efficiency. Actually, due to renovation and modernization, people will be able to get the right products and services with the right information at the right time. Conclusion– Digital marketing is a low cost and time-saving source of marketing with the help of which business can be increased. It maintains a good and direct harmony between the seller and the customer. Digital marketing is a unique discovery of modernity. Therefore, use it well and apply it effectively and ethically.